Media Twists and Turns
This entry was posted on 5/31/2007 7:23 AM and is filed under Change,Innovation.
Anyone who follows media or book trends has probably heard that the way we get our news and communicate with other people is changing. Apparently, blogs are the only areas in newspapers that are growing. There are more recordings and books available than ever before, so we can scoop up millions of niche songs, videos and stories instead of only the top blockbusters, if we choose. There's lots of self-publishing happening, so publishing houses are working harder to earn your attention and dollars
For anyone who wants to learn more about what's happening in the world of books - how the blogosphere is changing what you read, for instance - pop into Book Expo America in New York City this week. For details, see:
www.bookexpoamerica.com.
Here's a book that has an interesting twist - a business graphic novel. A first of its kind, They
Just Don't Get It! Changing Resistance into Understanding by Yerkes, Martin and Dewey provides business readers with a cartoon/story/lesson for helping your team get on board. While it might scare readers who believe that business reading must look like a memo or have heavy text sprinkled with a few dramatic statistics, it's really a quick easy read that makes its point. You can meet Leslie Yerkes (author of bunches of other good books, too, including a new one
Fun Works) at a book signing and give-away at Book Expo this Saturday and Sunday. (Or visit her web site at
www.changeisfun.com).

To read an excerpt from They Just Don't Get It, click here.
http://www.amazon.com/gp/product/157675328X?ie=UTF8&tag=aide-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=157675328X"%3EThey%20Just%20Don't%20Get%20It!%20Changing%20Resistance%20into%20Understanding.